AddressDoctor, the leading provider of international address verification and cleansing solutions, today announced a new set of features to improve address delivery and address quality according to Canada Post's Software Evaluation and Recognition Program (SERP). AddressDoctor's new Software Library release is now able to deliver more detailed address accuracy based on new and more explicit Point of Call reference address data provided by Canada Post. With this update, AddressDoctor enables mailers to reduce their printing and mailing costs by ensuring Canadian addresses are correct and complete from the beginning.
"Getting postal certifications correct is an absolute necessity to obtaining discounted postage rates within specific countries, like Canada or the United States," said Steffen Niehues, Managing Director AddressDoctor. "Large volume mailers, such as mailers from direct marketing agencies or online shops, benefit from accurate addresses, which culminates in more efficient and timely mail delivery, ultimately saving time and money."
Canada Post's current equipment sorts mail using Postal CodeOM range-based address data. The new mail processing solution is able to sort and sequence mail using more accurately by using a more detailed Point of Call address data, which can be a house, apartment, business or a farm. The detailed Point of Call address data is embedded into the AddressDoctor's Address Accuracy software to validate and correct mailing lists. Customers using AddressDoctor's Software Library will benefit from more deliverable mail with fewer returns."
SERP certified Address Accuracy software identifies, any rural or apartment addresses within a mailing list where delivery address components are missing, as "questionable" addresses. A questionable address is one which is not complete or fully accurate, but in some instances may still be deliverable. By flagging these records as questionable, mailers will recognize that they may need to verify or update them. This information provides mailers with an opportunity to accurately update their mailing lists. Reducing undeliverable and returned mail will help organization reduce printing and mailing costs. Since more of their advertising mail will reach its intended audience, companies can calculate their campaign response rates more accurately and can improve their campaign return on investment.
About AddressDoctor:
AddressDoctor is the leading provider of solutions for lookup and cleansing of international postal data, with more than 10 years experience. In June 2009, the company was acquired by Informatica, the world's number one independent provider of data integration software. AddressDoctor cleanses data from over 240 countries and territories, using advanced algorithms and country-specific local knowledge. Many customers worldwide already use AddressDoctor to enhance their data quality, including companies such as 1&1 Internet AG, Hotels & Resorts and GSI Commerce. AddressDoctor is headquartered in Maxdorf, Germany. Visit AddressDoctor at www.addressdoctor.com
About Informatica:
Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today's global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,280 enterprises rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud.
For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.
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