Address Validation for Hospitality & Tourism

In the hospitality industry, winning a new guest is up to 10 times more expensive than retaining an existing one. In order to increase bookings, customer retention must be systematically improved through direct marketing activities. One requirement for successful direct marketing is having correct guest addresses.

Unfortunately, addresses are often captured insufficiently or inaccurately via internet registration pages. This results in poor data quality, unnecessary costs as well as additional work. In order to work with correct addresses from the start, data has to be validated while it is captured.

AddressDoctor integrated directly into Property Management Systems

Integrated into Property Management Systems (PMS), AddressDoctor validates and corrects addresses from all over the world as they are captured. In addition, the data capture process during check-in is faster.

Benefits

• Increased data capture speed by up to 40%
• No additional software to install
• One solution for all countries
• Accurate guest addresses from the start
• Reduced costs by fewer returned mail

Example of use: MICROS-Fidelio OPERA

Several international PMS providers have integrated AddressDoctor into their systems. An example is MICROS-Fidelio OPERA. They allow direct access to the AddressDoctor Web Services for their users.

Quick Facts

• AddressDoctor's Web Services are seamlessly integrated in MICROS-Fidelio OPERA
• Available from OPERA Version 3.1
• Available in OPERA-PMS and OPERA-CIS
• Pricing: per room and per year

See how MICROS-Fidelio OPERA utilizes AddressDoctor

Flyer AddressDoctor for MICROS-Fidelio (135k)

Case Studies

	Kempinski Hotels Correctly addresses mail for Kempinski Hotels which is an attribute to their first class service. With AddressDoctor for OPERA guest addresses from more than 240 countries can be cleansed on-the-fly as they are captured.
	LateRooms.com In 2009, LateRooms.com have implemented AddressDoctor's Web Services in their internal application and on their website. The Interactive Web Services ensure that addresses of new hotels are validated and standardised at the point of capture.
	Omni Hotels & Resorts In December 2008, Omni Hotels have started using AddressDoctor for MICROS-Fidelio in their 45 luxury hotels. Since then, they have significantly improved their address data quality and noticed a 20% decrease in direct marketing costs.
	Romantik Hotels & Restaurants At Romantik Hotels & Restaurants, assuring quality and a correctly tailored guest approach starts with a direct booking on the company website.
	Steigenberger Hotel Group For Steigenberger Hotel Group correct addresses are the basis for successful direct marketing. Since 2007, the hotel group has used AddressDoctor for OPERA to validate addresses as they are captured.