Solutions

Robinson Club

Robinson Club GmbH, a Hanover-based subsidiary of TUI AG, is the German market leader, both in terms of scope and quality, within the club holiday premium segment. The company's portfolio currently comprises 23 club resorts and one town house in eleven countries, with a capacity of 12,600 beds.
ROBINSON offers a wide range of packages for singles, couples and families, plus a great atmosphere, in all their holiday locations.

"The global coverage offered by AddressDoctor is extremely important to us, as Robinson Club GmbH operates in many countries around the world. Implementing AddressDoctor within protel took place at the touch of a button."

Bernd Schindler, Head of Information Technology at Robinson Club GmbH

Benefits for ROBINSON

Entire address database maintained at a consistently high level of quality
Up to 40% increase in data capture speed
Correct addresses when accepting online reservations
Smooth communication with no returned mail
Increased occupancy rate through effective direct marketing

Quick Facts

Easily bolted on to protel SPE and MPE installations
Secure data transfer via SSL connection
Annual fee based on number of rooms
Addresses can be validated individually or in aggregate

Case Study Robinson Club

Accurate guest addresses with protel and AddressDoctor

The Challenge

ROBINSON is the German market leader, both in terms of scope and quality, within the club holiday premium segment. The company's portfolio currently comprises 23 club resorts and one town house in eleven countries. As Bernd Schindler, head of Information Technology at ROBINSON remarked: "Address data that has been properly captured is extremely important, not only for helping us communicate successfully with our guests but also for subsequent customer retention." ROBINSON welcomes guests from a range of countries around the world and uses protel MPE, protel hotelsoftware GmbH's multi-property hotel management system, to record their addresses – often from multiple sources. The club operator was therefore on the lookout for an address validation program that could be integrated into their existing system and could also correct international addresses.

The Solution: AddressDoctor for protel MPE

ROBINSON has been validating its guests' addresses directly in the protel hotel software system since 2010. This functions via an interface with the AddressDoctor web services. When club employees capture data, new addresses are automatically validated, corrected or completed by AddressDoctor. AddressDoctor can verify addresses in 240+ countries and territories, such as Italy, Morocco and Spain. This means that the ROBINSON clubs have valid and complete addresses right from the start. "Address validation is essential for ensuring smooth communication between our clubs and their guests, both when making reservations and identifying new arrivals. AddressDoctor meets our requirements in every respect", said Bernd Schindler.

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