MRM Worldwide is one of the top five global digital and direct marketing agencies with a footprint of 62 offices in 40 countries and over 2,500 employees. MRM Worldwide as part of the McCann Worldgroup connects brands with consumers, creating and distributing relevant measurable programs and platforms that attract, engage, acquire and retain customers by creating customer utility resulting in greater return on marketing investment for our clients.
MRM Worldwide is one of the leading digital and direct marketing agencies in the world. They use AddressDoctor for address validation, standardization and enhancement in their support of a leading computer manufacturer in Japan. Prior to using AddressDoctor, sub-optimal quality data resulted in missed marketing opportunities. Accurate addressing has greatly improved marketing effectiveness.
"Our client support necessitates a highly automated address cleansing solution capable of processing large volume of data quickly and accurately", explains Mark Woodcock, Asia Pacific Regional Director of Data & Analytics at MRM in Hong Kong.
MRM Worldwide have integrated AddressDoctor's software components directly into their marketing database load processes, enabling standardization and address enhancement for multinational B2C and B2B needs. It assists in the validation and correct formatting of Japanese addresses as well as for addresses from another 240 countries globally.
Mark Woodcock says "the critical factors when looking at address enhancement and correction options were accuracy, pricing and depth and breadth of data coverage. AddressDoctor met these requirements".