LateRooms.com is the discount hotels specialist and the UK's leading online accommodation site offering late availability deals in over 30,000 properties worldwide, ranging from B&Bs to five star luxury hotels.
LateRooms.com is a discount hotels specialist and the UK's leading online accommodation site offering late availability deals. Online booking is possible in over 30,000 properties worldwide, ranging from B&Bs to five star luxury hotels.
For LateRooms.com there was an urgent need to improve data quality by standardizing existing hotel addresses. "Address data quality is essential to maximise the sales potential of our hotels by improving their distribution to affiliate networks", says Konstantinos Koukoravas, Business Analyst at LateRooms.com. Address data captured for new properties joining the site also needed to meet the same quality criteria. LateRooms.com has a global portfolio of hotels. Therefore, they were searching for a supplier offering the widest possible country coverage.
In 2009, LateRooms.com have implemented AddressDoctor's Web Services in their internal application and on their website. "With AddressDoctor's Batch Service, we have corrected the vast majority of our existing address data", says Mr. Koukoravas. The Interactive Web Services ensure that addresses of new hotels are validated and standardized at the point of capture.
In order to provide customers with accurate information when they search on the LateRooms.com website, correct geocode data is important. Therefore, LateRooms.com enriches addresses with geocodes (latitude and longitude).
"AddressDoctor offered the most comprehensive address data coverage across the globe at a very competitive price," explains Mr. Koukoravas. "In addition, integrating with AddressDoctor's Web Services was a quick and straightforward process for our development team. The AddressDoctor sales team offered outstanding support and solutions throughout the process."