In the hospitality industry, winning a new guest is up to 10 times more expensive than retaining an existing one. In order to increase bookings, customer retention must be systematically improved through direct marketing activities. One requirement for successful direct marketing is having correct guest addresses.
Unfortunately, addresses are often captured insufficiently or inaccurately via online forms. This results in poor data quality, unnecessary costs as well as additional work. In order to work with correct addresses from the start, data has to be validated while it is captured.
Most hotel bookings already take place online and this trend is increasing. AddressDoctor wil ensure that you obtain accurate and complete addresses for your guests via your hotel’s website, thus saving your employees valuable time when making reservations and checking in guests. 
AddressDoctor’s interactive web services can easily be integrated into any reservation procedure. The address submitted by the guest will be checked online in real time and the guest will receive one or several suggested corrections, on request. The hotel booking can only be completed if a correct address is submitted.
The connection between AddressDoctor and MICROS-Fidelio helps you improve relationships with your guests. AddressDoctor’s Web Services are directly integrated in the leading hotel software. Without an additional installation, AddressDoctor’s powerful address validation tool can be used at your hotel.
The leading German hotel software supplier protel has seamlessly integrated AddressDoctor‘s international address checking into its hotel management solutions. AddressDoctor reliably corrects individual guest addresses as soon as they are entered in protel. Autocomplete enables you to achieve valuable time savings of up to 40 percent. If required, you can also correct your existing data in one go.
Serenata IntraWare GmbH is a leading provider of electronic marketing and CRM solutions for the hospitality industry. With Serenata NetHotel CRM, Serenata provides the hotel industry with a tailor-made customer relationship management which helps establish a comprehensive centralized customer profile that is synchronized across the enterprise and can be accessed by all properties (PMS) as well as by your central reservation facilities (CRS.) Using this professional CRM solution, hotel chains can implement a guest preference portal on their website, establish loyalty and guest recognition programs, and improve overall profile quality.
Serenata has integrated AddressDoctor's international address check directly into NetHotel CRM. This allows hotels to validate guest addresses within their CRM system.
For more information, please visit www.serenata.com
ROBINSON has been validating its guests' addresses directly in the protel hotel software system since 2010. This functions via an interface with the AddressDoctor web services. When club employees capture data, new addresses are automatically validated, corrected or completed by AddressDoctor.
Correctly addresses mail for Kempinski Hotels which is an attribute to their first class service. With AddressDoctor for OPERA guest addresses from more than 240 countries can be cleansed on-the-fly as they are captured.
In 2009, LateRooms.com have implemented AddressDoctor's Web Services in their internal application and on their website. The Interactive Web Services ensure that addresses of new hotels are validated and standardised at the point of capture.
At Romantik Hotels & Restaurants, assuring quality and a correctly tailored guest approach starts with a direct booking on the company website.
For Steigenberger Hotel Group correct addresses are the basis for successful direct marketing. Since 2007, the hotel group has used AddressDoctor for OPERA to validate addresses as they are captured.
Forum I . Touristik, 21.06.2012 at 12.45pm
Workshop in German: "Stimmt die Adresse? Damit die Kommunikation auch Ihre internationalen Hotelgäste erreicht."
Flyer Web Service
Click here for more information regarding the protel Address Check.
