AddressDoctor

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Direct marketing and mailings

Address quality directly pays off when preparing mailings. Duplicates, several persons in one household, incorrect addresses - are problems leading to unprofitable campaigns and angry prospects.

AddressDoctor increases the response rate and reduces the number of undeliverable mail pieces. roi_3.xls

Please enter: How many pieces of mail do you send per campaign?
  What are the costs per piece including postage ?
How do you estimate the quality of your address lists concerning duplicates, incorrect fielded data, incomplete addresses, etc.?
  How high is the benefit of direct purchases through a mailing, how high do you estimate the value of a successful mailing?
  How many mailing campaigns do you do per year?
 
  without data optimization with AddressDoctor
Number of mail pieces after deduplication and address correction  
Costs per mailing
Response rate 2,0%
Number of responses
Total benefit resulting from mailings
Benefit resulting from mailings (excluding mailing costs)
Total benefit per year
Annual surplus through AddressDoctor