Canada Post Certification SERP for Software Library

With Canada Post certification in March 2010, AddressDoctor has continued to enhance its software library. It is able to validate addresses from over 240 countries and territories. Customers like direct marketing agencies or online shops benefit from accurate addresses which culminates in more efficient and timely mail delivery.

The Software Evaluation and Recognition Program (SERP) requires validation software to properly categorize addresses as valid or invalid in 99% of the cases. Address Correction software must accurately correct at least 90% of 'correctable' records with 99% accuracy, and must reject at least 99% of 'non-correctable' records without attempting correction. Meeting all these address data cleansing and validation criteria, AddressDoctor's certified Software Library allows customers to:

• Ensure mail delivery thanks to valid addresses
• Reduce costs caused by inaccurate addresses and non-deliverable mail
• Improve effectiveness of direct marketing activities
• Strengthen customer retention with timely and accurate correspondence