Factsheet Consumer Classification Consumer Classification
Consumer Classification
for Web Services and Data Quality Center
In cooperation with the Callcredit Information Group, AddressDoctor provides address enrichment with socio-demographic characteristics (CAMEO). CAMEO offers a highly detailed system through which you'll learn all you need to know about your customers and markets, helping you make the best of every marketing opportunity. Whether you're managing a customer database, searching for prospects or conducting market analysis, CAMEO will provide you with the latest socio-demographics and lifestyle data at Micro-cell level using a wide range of data variables, including:
- Child Presence & Age
- Adult Age
- Single Households
- Retired Households
- Movement
- Property Age
- Urbanicity
- Land Values
- Qualifications
- Further Education
- Interest in Fashion
- Cars Bought New
- Previous Owners
- Car Manufacturer Origin
- Engine Power & Size
- Interest in Family Goods
- Interest in Books & CDs
- Arts & Culture
- Culinary Interests
- Interest in Business
- Interest in Finance
- Interest in the Lottery
- Computer Literacy
- Concern with Self Image
- Activity Levels
- Interest in Home & Garden
- Mail Order Responsiveness
- Car Age & Type
- Prestige Car
- Purchase of Luxury Goods
Use CAMEO to:
- Enhance and segment consumer databases
- Better understand your customers and responders
- Locate more prospects by finding look-a-likes
- Perform area and site location analysis
- Understand market potential
- Perform advanced statistical analysis and modeling
CAMEO is available for the following countries:
CAMEO is available for the following countries:
Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland, UK, USA.
Like for all enrichment options, AddressDoctor validates each address before adding the CAMEO information. This improves the result by enabling socio-demographic information to be displayed more accurately.