16.11.2007

Siperian and AddressDoctor partner giving customers the ability to create an enterprise-wide database of customer information

Integration Provides a State-of-the-Art Master Data Management (MDM) Solution Capable of Assembling and Cleansing Customer Information Across the Enterprise

San Mateo, CA and Raleigh, NC – October 22, 2007 – Siperian, Inc. - developers of an industry leading master data management (MDM) platform and AddressDoctor - one of the world’s leaders in global address data quality - today announced that they have entered into an alliance where Siperian will deliver AddressDoctor as a data cleansing option within the Siperian MDM Hub. Customers gain efficiencies within their critical business processes, such as direct marketing campaigns, through improved reliability of addresses and unparalleled address validation technology.

Data cleansing is an integral step of the data process flow within Siperian MDM Hub and AddressDoctor supports address cleansing for 240 countries. By resolving master data conflicts and creating a central shared repository of the "best version of the truth"; business applications and customers can effectively use master data to dynamically generate unified views of all their interactions and activities with customers, products, and suppliers. This allows customers to synchronize reliable data with both operational and analytical systems which results in better decision making and significant cost savings.

"Unlike other MDM solutions, Siperian provides out-of-the-box integration with a variety of complimentary solutions allowing our customers to leverage their existing investments and infrastructure and achieve faster time-to-value," said Ken Hoang, founder and CTO at Siperian. "Our OEM partnership with AddressDoctor ensures that our customers can cleanse and standardize international addresses in order to gain greater business value from their existing data assets."

With improved reliability of address data, companies can finally benefit from their critical marketing processes and efficiently and cost-effectively attract new customers. As a result, they are able to decrease in the amount of returned mail which reduces operational costs and increase revenue by ensuring direct marketing materials reach their intended customers. Further, sales can cross-sell or up-sell effectively, customer support can address issues in absence of full customer context, and supply chain operations can reduce the cycle time in moving goods through distribution channels.

"The combination of Siperian MDM Hub and AddressDoctor enables organizations to achieve a higher return on their investments," said Sven Schreiber, Chief Executive of AddressDoctor. "This alliance benefits organizations searching for an MDM solution that is capable of unifying customer data, improving business processes and ensuring that data from any country can be processed as part of the integration and business intelligence process."

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data management platform. Siperian helps companies unify their critical data about customers, products, and organizations– and delivers the most reliable, complete views of this data within existing business processes. Siperian MDM Hub™ offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements– and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian’s approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in Financial Services, Health &ersand; Life Sciences, High-Tech, Manufacturing, and Communications and Media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit www.siperian.com or call 1-866-747-3742.

About AddressDoctor

AddressDoctor is one of the world’s leaders in Global Address Data Quality. Since 1991, AddressDoctor has concentrated exclusively on this aspect of Data Management. With consistently updated data files, coverage of more than 240 countries around the globe, and additional capabilities, like deduplication, geocoding, and transliteration, Address Doctor’s software is unparalleled as a Data Quality Solution. To learn more about address cleansing and AddressDoctor, call our US Sales office at 866-402-2800 or visit us online at: www.addressdoctor.com.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners

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