19.06.2006

AddressDoctor in the Hospitality Industry

Increasing the room occupancy percentage of hotels is an ongoing challenge. More and more hotel operators discover that loyalty programs and direct marketing are important instruments to focus on their best guests.

Yet it is a known fact that the guest data that is captured during the check in process is often very incomplete or even incorrect. Postal rules and address formats are different in many countries, because more than 100 formats are in use.

There is little time during check in to contend with the details of incomplete addresses, but AddressDoctor offers powerful tools to speed up the data capturing process. As an example, the AddressDoctor Fast Completion mode can significantly reduce keystrokes or mouse clicks when checking in a guest.

AddressDoctor also transliterates non Latin alphabets automatically. As such it is possible to capture addresses in English or a locally preferred language. Output can be generated in Latin or the local script. Many commonly used character sets are supported. For instance, an address can be entered in Latin and printed in Cyrillic.

Observing the correct address format when mailing is crucial for the success of a mailing campaign. AddressDoctor assists in the proper formatting of addresses from around the globe.

Introducing loyalty programs and direct marketing activities starts with a solid database and existing guests are the best point to start.

AddressDoctor is now integrated within a number of Property Management Systems (PMS). The seamless integration into these systems makes it easier for front and back office users to maintain good guest data. An example of this integration is the Micros Opera System that offers direct access to the AddressDoctor Web Services.

For existing guest databases we recommend to use our AddressDoctor Data Quality Center (DQC). Its easy to use self service cleansing functions, complete and correct addresses, eliminate duplicates and make sure that you have a valid database for your marketing activities.

The company:

AddressDoctor is the world’s leading product line for global address data quality. The product made by Platon Data Technology GmbH was developed along with many international partners.

AddressDoctor enables users to validate and correct postal addresses and assists in the data capturing process. Missing data is appended and incorrect information corrected. This improves the deliverability of postal mail and parcels, assists in the identification of address duplicates in databases and helps to lower the cost of direct marketing and CRM activities significantly.

The AddressDoctor products are build on the world’s largest postal reference database. The database contains postal codes (ZIP codes), Localities (cities), streets, locality name synonyms, post offices boxes, building numbers and names as well as provinces (states). The data is available for more than 240 countries and territories.

Platon offers Software, eCommerce and bureau services as well as data packages. All systems are available for Windows, Linux and Solaris. As the software is Unicode enabled, AddressDoctor can also process data in Cyrillic, Japanese or Chinese.

For a detailed product description: http://www.addressdoctor.com/en/products/default.asp

You will find a detailed documentation under: http://www.addressdoctor.com/en/support/doku.asp

Contact

Melanie Heinrich
MelanieH@AddressDoctor.com

Phone +49 (0) 6237 9774 - 31
Fax +49 (0) 6237 9774 - 45

Platon and AddressDoctor are registered trademarks of Platon Data Technology GmbH or its suppliers.

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