A commentary by Sascha Schulz, Director of Sales & Marketing, in

Summer 2004 – Volume 6 – Number 02 – Page 66

What delivery and fulfilment challenges does the Internet present, when capturing delivery addresses?

Sascha Schulz, AddressDoctor:
When capturing data on the internet the human control factor is eliminated. No more data entry clerk, no call centre operator to validate the plausibility of the entered address data. Almost every data entry form is different on the internet. Typically forms are tailored to fit addresses of the country where the company is located. Improper field length insufficient fields, wrong validation routines lead to data truncation and data loss. And frustrated users that are often rushed and overwhelmed with the multitude of information presented to them . At the same time most merchants are reluctant to even interact meaningful with the customer resulting in poor quality address data. Also common sense is often not helpful when trying to make an educated guess of an address from an "exotic" country is valid. With shipping cost and delayed delivery lead to resends that would be unnecessary if the addresses were captured accurately.

What is the best way off assuring multi-national accurate address capture online?

Sascha Schulz, AddressDoctor:
It is important to allow users to enter their address date without putting unnecessary obstacles in front of them. This can be achieved by either using country specific data entry forms that have appropriate fields for each country or by using a generic form with dynamic adjustment to the country of destination. Real time address verification via a web service ensures that the user enters all relevant information. Missing pieces of information such as building or suite numbers in areas with high populations densities will lead to costly research or undeliverable shipments. Ensure that valid email addresses are captured and present user with a confirmation email showing their address in the country specific format so that they can validate instantaneously. Be sure to adjust your data if the user gives feedback.