Have you ever noticed, after checking out of a hotel, that your address on the bill was wrong, even though you supplied it correctly? Have you ever wondered how many special offers you might have been missing out on because they are being sent to the wrong address?

Imagine how many customer relationships are mismanaged because from the very point they are created a critical piece of information is destroyed?

AddressDoctor has recognized this problem and offers solutions that have proven themselves for years both in our national business and in international hotel chains and companies. From the 12th to the 16th of March 2004 you can learn more about it at the ITB (Internationale Tourismus Börse) in Berlin.

We look forward to meeting you in Berlin. You can set up a personal meeting via telephone +49 6237 9774-30 or email sales@addressdoctor.com.

Best regards, Sven Schreiber

In this issue:

• AddressDoctor at the ITB
• Test now: Online validation via Webservice
• AddressDoctor welcomes the 500th customer
• Special: Mail to Hungary
• Partner-Portrait: DQmax - Baltimore, MD (USA)
• Data quality is fun
• Questionnaire: Who is responsible for correct addresses?

Once around the world
AddressDoctor presents technology solutions for the Hospitality and Tourism industry in Berlin.

Visit us:
ITB Internationale Tourismus-Börse Berlin
12th to 16th March, Hall 8, Booth 128

Have you registered for a free test of AddressDoctor eCommerce yet? Learn all about our demo shop and see how easy it is to correct national and international addresses automatically.

Test our Webservice for free.

In March AddressDoctor will welcome its 500th customer. We don't know who that will be, but we will express our gratitude by giving them a whole year of free usage of AddressDoctor eCommerce.

As in 2003, we plan to expand our services and product range to meet the challenging needs of our international client base. Watch for details on these innovations in upcoming newsletters.

New members will be accepted into the European Union on May 1st of this year. Membership in the EU can be a long process and requires that prospective members meet a number of requirements. Many nations wish to join the EU. In the past, Hungary has been the top candidate for entry into the EU. Through better economic and fiscal politics, this former leader of the EU entry candidates wants to regain the first place position.

Consistently rising gross domestic product and a versatile economic infrastructure make Hungary a promising location for both production and sales. It is therefore important to know the guidelines for the various address formats of Hungary.

Addresses may be written in one of the following formats, both of which are in common use and both of which are correct:

ADDRESSEE
POSTALCODE CITY
STREETNAME STREETTYPE BUILDINGNUMBER
HUNGARY

For example:

"Never before was it more crucial to understand data correctly. Never before was the quality of data more important." With this credo DQmax, a leading provider of US consulting and technology, offers a comprehensive solution. It unites several software components into a "total solution": Internet and e-mail content manager, applications for mobile devices and visualization tools for databases. The solution supports companies in the creation and running of information warehouses. Information from different sources can be efficiently combined and analyzed. Address quality plays an important role in this: DQmax uses AddressDoctor as integral part of its solution suite and individually distributes our product to customers. DQmax was founded by Dr. Victor Forman, internationally renowned as export for data quality. Recently he has led the creation of one of the largest providers for data quality in the world. More information: www.dqmax.com

"AddressHunter" appeals to marketing experts, IT specialists and game fans: Data quality is the basis for success of a company. Through this interactive game AddressDoctor shows how much money wrong, double and undeliverable addresses can cost.

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